- To promote the artist
- Give addition infomation about the artist
- The growth of the artist
- Audience get something special than other people
Why are digipaks still used despite CD sales dropping?
- It combat privacy
- It is like a collectable item
- Digipak are more interesting
How important are the ancillary products (digipaks, advertisements) to the artist and the industry?
It is very! If you didn't have them then you wouldn't know about them.
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