What is the function of a Digipak
To promote & advertise the artists to their audience, to give them a memory of your album with added content
Why are digipaks still used despite CD sales dropping
Despite sales dropping loyal fans still purchase CD that are worth the money because of booklets and artwork
How important are the ancillary products (digipaks, advertisements) to the artist and the industry?
It hold a place in the audiences memory, like a collectors item, it's very important for a new artist that wants to stand out and stay in the memory of their fans. Also It gives more of a personal feel sometimes because the fan feels like they have something that you created and made special yourself
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