Audience Feedback

Farwell blogger, home of coursework for media

Farwell blogger,
our time is finally through,
gave me a hell of a lot of stress,
didn't you,
and now we move to exam work,
Learning something new,
Shannon Punter signing out,
and saying,
Peace,
Stay cool!!!

Q4 Evaluation What Have You Learned From Your Audience Feedback?

I think I learned a lot from our feedback of the music video and digipack, the reaction to our music video which has been kindly put up by fellow group member Isla along with out audience feedback outside the cinema,  we can see that the video was enjoyable. The different elements that our narrater (artist) conveyed to our target audience were mostly understood and highly appreciated. The party scene were said to be realisitc (this is a problem we were worried about and we are happy that we have audience feedback to show we solved the problem) The edits opacity shots, and jump cuts were said to be very entertaining and obviously this is a key convention of music videos in order to capture an audiences attention so we are happy we did that. Micky also really like the editing and seems suprised we pulled it of so well and to Micky we say (all we need is is the tutorial from the the teachers and you and Marisa and leave the rest up to creativity, oh and thanks for the feedback) We were also told (on the constructive critism side) that we needed to vary our shots and there were too many medium shots, this was something we tried to incoporate during our verses however it was very difficult to track and stay close up without going out of focus or Isla bumping into things like shopboards or railings (a highlight of filming I must add). Lashmi's lipsinking was highly glorified (Go Lashmi!!!) The audience feedback video 7 needs to be watched because I cannot describe them, absolutely hilarious with there feedback but much appreciated. The picture from vimeo shows how many people view the video, I'm sure there were more views but im not aware if the viewcount is visable when the video is played via facebook. Overall our music video felt like a success.

My digipack I felt could have been improved however parallels to my music video were recognised thankfully, and I was relieved that my audience noted that it highly promotes the artist and makes the artist the centrepiece instead of featured around artwork and different designs that can draw the audience away from the artist.

What I've learnt is that we need to include more variety of shots, angles and steady lighting, even better planning so we compensate for any mishaps, and I clearer knowledge of Photoshop in order to be able to make more of an impression with my poster. I've also learnt (on th positive side) that using lots of shots, edits, transistions and locations captivate an audience. Using amplification can apply more to Teenagers than adults (unless we're talking about video's from Take That, they have amazing videos for all ages) and using your creativity to the highest degree alongside planning pays off

I think I've gotten a good reaction from my work with the digipack and our work as a group and I am extremely chuffed about it.  Thank you audience and thank you Group 23

Q.2 How effective is the combination of your main product (video and ancillary text (digipak and advertisement)?

The combination of my main product and my ancillary work blended in some places but I did want some individuality to separate it slightly. It occurred to me that any artist that brings out an album has elements that apply to other songs as well as a song that may have a music video. I wanted to keep that in mind for Poster also.  However there are still slight element from my music video despite being hard to spot.





 In these beginning captions you can see that my digipack on the left hand side kept with the colour scheme in the first verse (brown black and a light contrast) You can see this contrast is maintained throughout my digipack. I used the picture to furthest to the left and side in my CD section and used the opacity to make it fade into the brown background.
This was an outfit featured in both the video and digipack.

As you can see The Lamp-post shot
was reused to attracted attention and
familiarity from video to digipack.
It also works with the contrast of colours. Again the colours of the shirt and the tie stay within the overall colour scheme

The relation between these two shots are that we used the simple use of a white wall to bring more attention to the artist. I contradicted the colour scheme with the change to brighter colours. I thought the contrast would pose as a change visual and help the artist to stand out. to alert the contrast I also feature the front cover in the advert. I kept the same font to keep continuity in other areas. Here Lashmi is also being promoted as a featuring artist in the song and the best way to make her stand out is against a white wall in order to attract more visual attention.

I took two english artist and looked at their front cover scheme, Skepta and Jessie J.  This was my inspiration for mainting the colour scheme within clothing and contrasts. wretch 32 poster is something that caught my eye because apart from the effect on his hand (which i didnt know how to recreated) but it portrayed him very well. This is what I wanted to immitate in my own Poster

Q.3 Evaluation How Did You Use Media Technologies In The Construction And Research, Planning And Evaluation Stages ?

Blogger was an essential part of Planning, and evaluation, alongside google which helped with research and is linked to blogger. Using blogger enabled us to note information learnt in the class during research and planning, post our videos and animatics and evaluate our products altogether. Google helped with research on ancillary products artists and genres and music videos, planning on google video & youtube (also in the screenshot) helped us get to websites such at fast paces such as vimeo (see screenshot underneath) in order to view our work and see tutorials and make presentations on prezi (also in the screenshot)

              Final cut was use as a medium for editing our work. It helped with putting together our music video, adding different effects and transistions. This also helped with our planning because we had to make an animatic in FCP. This was one of the key pieces of technology we used. To use FCP you have to have a video drive. once the video drive is inserted, you can import clips from a storage device, drop them into a timeline and start editing. You can use effects, change the colour of your shot, centralise and disorientate your shot and so much more. In FCP we used base tracks to edit over what we had done and create little jumps visually in the video. Also using the opacity tool we were able to fade Lashmi into another shot where it looks liks a projection on the wall or Lashmi is actually a part of the party behind her.

Clipgrabber helped us when handbrake was having it's technical difficulties. This helped us convert videos into files that were compatible with blogger. This was used by inserting a clip, clicking convert for blogger and after a period of waiting, BLAM! you have your converted file on your desktop to put onto blogger. This was used during the editing stage and the evaluation stage as clips from our flipcam and our FCP work had to be upload

Handbrake was the initial program used to convert files to be compatible with blogger. This was used virtually the same way as Clipgrabber only a different process. The clip had to be seleceted for conversion. The setting I phone and I Pod Touch had to be selected and then the conversion progress would begin. Same outcome as Clipgrab. Only we used Handbrake for our planning to convert the animatic

Fontcase was a program that had many fonts downloaded each day for the use of our ancillary products. To use this you simple have to pick a font you like, add it to Photoshop and BLAM! For your use. Only problem is sometimes you have to go back and get the font if you use different computers.

Photoshop was used for our ancillary products. This enabled us to alter photos and create backgrounds to make our CD covers and posters look appealing. I wasn't very good at using it however I did my best. Refer to my digipack and my poster to see what wonders it can do which include using the star tool to create ratings on my poster, using photoshop opacity to fade me into the background of my CD holder and changing my photo on my inside cover to balck and white as well as adding text with it

The state of the art £3000 pound camera (which could easily put any of us students in debt by damaging it) was used to film our music video. Another key piece of technology that was essential to our project. Firstly the on position on the camera to commence with filming. The neutral density feature made secured our night filming as it gave us a little extra light whilst recording the shot. The manual and Auto foucs settings at the front and to the side of the camera so we could control the focus of the shot before and during filming to eliminate any blurriness unless it was intentional. we did this by picking a point in the distances to focus on and zooming outmaking sure that everything was in foucs.

We also use the flip cam for feedback in our evaluation. the picture shows a diagram of it's functions

Evaluation question 1

In our music video we used is Amplification- when the video introduces new meanings that do not contradict with the lyrics but add layers of meanings. 

We used this device by making certain elements of our video relate to the music video. For example the lyrics I am a man with a heavy heart. 

We see this in many video's such as im into you by Jennifer Lopez (lil wayne's lyrics get the sand out your shoes) 

Carol Vernallis' theory on editing and camerawork got highly taken into account within our music video breaking the rules of continuity editing was one of the key points of hers that we had to stick to. This involved using lots of jump cuts and Edits can be really obvious drawing attention to themselves, such as wipes and special effects. 

We did this with each chorus with the opacity and the distortion effect relating the effect to the Drake video Miss me 

We also used the convention of the artist narating the story throught the main artist. Our main inspiration for this convention was the Skepta video Amnesia 

Shannon, Viet, Isla, Lashmi from 283goswell on Vimeo.

another video that we can clearly see that the edits move to the beat is Drake headlines music video














Music video's that influenced us to make certain choices and create imitations were key to us making our music video

On of the many was Obviously Blind Faith itself. Our house party scene was inspired by their seemingly D.I.Y Warehouse rave.  The lights and the atmosphere is what  we tried to emulate in the chorus scenes. Because the blind faith video already challenged the conventions of UKF music video's and any kind of music video by imitating or using the footage from a home video we thought that the song was open for interpretation.

We were also influenced by a couple of other videos that determined what shots and effect we featured in our music video.  One of these videos were Pitbull - Give me everything




we also tried to imitate this shot of the artists without the crowd of people dancing but still maintaining focus and power

We also used the opacity impaired shot from J-lo's video on the floor. We thought it would be a very visually catching effect and it isn't commonly used so it would be an interesting choice.  We also altered this effect and added a transition to imitate drakes video.






Another convention we added was the camerawork and editing going with the beat of the music.

My digipack was influence by all these cross over artists including Jomie Foxx, Usher and Trey Songz these are unconventional to the genre of our artist but we imagine our artist as a crossover artist who wouldn't just make music for one genre.

digipack final

Progress on first lesson back 5 Jan 2012

Fonts

Possible photos for didgpack

Work done on the 15/12/2011