Research : Summarise On Music Industry

Over the years the role of music videos has changed alot.

The traditional role of the music video was to promote the artist’s latest single so that the audience will want to buy the single and also the album of the artist. Also the traditional was to promote videos was by airing songs on channels such as MTV.

Although this was the way music was promoted before it has now become more different. With sites such as YouTube giving the chance for the fans to access their songs on demand for free. Nowadays music videos struggle to have the same impact on record sales which has resulted in money loss. Also music videos are now trying to convincing the viewers the artist perform live; this is because the record labels make the most money from concerts and tours.

As well as showing music videos on music channels and website such as YouTube, the artists can get more popularity by the use of social networking sites such as Facebook, Twitter and MySpace as well as others. With people sharing music videos links on their sites, more people can see the artist’s music video and also possibly become a fan of them and start to like it.

Also away from social networking sites artists can become independent and sell their music on their own websites. A good example of this is Radiohead. Radiohead used a honest box approach where they let the fans decide how much they would want to donate for their album Rainbow. Also they sold their album Kings of Limbs for £6.

In the UK alone there are 67 legal music download services such as bearshare, itunes, and play and many more. There are many ways to for you to download from legally, in the UK about 75% of all downloads are illegal. Over 1 billion Illegal downloads were done in the UK in the year 2010 with such sites like YouTube converter which is so simple to access. This is having a major impact on record labels which is stopping them from making money which results them in selling more merchandise products just to keep the money coming in.