Summary of theory from Carol Vernallis

Carol Vernallis tells us that the usual rules of TV drama and film are broken in the world of music videos. There is no continuity editing, the edits draw attention to themselves to keep the audience interested. Jump cuts are usually used. She also metions the use of master shots and the camera may move in time with the music.

Examples of this are Sean Kingston Letting Go & Ed Sheeran You need me i don't need you