Q2 Evaluation How Effective Is The Combination Of Your Main Product (Video) And Ancillary Texts (Digipak And Advertisement) ?

The purpose of a music video is to sell their album. Even though  my digipak has only 10 songs and the design of the digipak has a slight visual links to one of the tracks list we created, the purpose of this is that it is to promote the artist. During the production stages of my group's music video, we haven't thought about the ancillary products yet because we was busy filming. Then soon as we finish our filming we realise that from most music video the artist doesn't tend to wear the same costumes as on their album cover. The photographing was done by the group so we can decide which pose and image would fit our cover.

By doing this, the photographs we had would show a direct link to the music video as the images show Shannon with the same urban clothing, in the similar location and with the same props as in the music video. We had to plan to do a separate photo shoot this would be time consuming but we didn't had much time during when we was filming. We wanted to just have the artist on the cover which can capture the audience attention which would have to recreate the similar scene as in the video and this would be difficult to do. We also did not want to take stills from the music video itself as we were told the image quality would be distorted. I feel my main and ancillary texts are successful as both have clear and noticeable links to each other in many ways.

The fact that the artist is used on the ancillary products show that the music video, digipak and advertisement all relate. In the media industry, you will generally find the artist trying to promote his/her own album by being  feature in their own music video. The advertisement is the main reason for all these products are released so that it can promote and sell the artist to the audience whether it can be their name or image when they're advertising.