Q4 Evaluation What Have You Learned From Your Audience Feedback?

I had learned a lot from our feedback of the music video and digipak. You can tell the reaction that the audience gave us from the clip which is being recorded while our music video is being played. Our fellow group member Isla has kindly putted up some of our audience feedback outside the cinema, we can see that the video was enjoyable. 

The different elements that our narrator which is our artist (S.I.P) conveyed to the target audience were totally understood and highly appreciated. The party scene were said to be realistic (this was a problem because we were most worried about and it seem from the audience feedback we was happy that the problem was solved). The pace editing shots, and jump cuts were said to be quite interesting and this was a definitely key convention of our genre type but in order to capture an audiences attention well we were happy that we achieve that. Micky even said that he like the editing and seems quite surprised that we even pulled it of so well and this message is to Micky and the technician we say (thanks for giving us the tutorial and the feedback). 

From the constructive criticism side we was told that we needed to vary our shots and there were too many medium shots. We also tried doing close up during our verses but however during it whilst while filming Isla kept on bumping and walking into billboard and notice board and sign which was very difficult because she had to walk backwards (no eyes behind our head) and when we almost succeed it kept on going out of focus. Lashmi's lip syncing was amazingly good (I always believe in her).

The picture below is from vimeo which shows how many people view the video, I believe there was more views but I'm not really sure if facebook would let us see how much views was there. Overall our music video felt like a success.

For my digipak I felt that i could have been improved much more but however in contrast to my music video it was recognised thankfully, and I was relieved that my audience noted that it would highly promotes the artist and make a great début for the artist instead of being a great disaster that draw the audience away from the artist.

What I've learnt is that we need to include much more variety of shots, angles and steady lighting, even better planning so we can make our work feel like a much more professional and top quality work, and I need a better knowledge of understanding of Photoshop in order to be able to make better impression with my poster. I've also learnt that using lots of shots, edits, transitions and locations can grab the audience attention better.

I think I've recieved a good reaction from my work with the digipak and our music video and our work as a group and I am extremely happy about it. I would like to thanks the audience and thanks Group 23 for sticking together almost 3 years.