Q.2 How effective is the combination of your main product (video and ancillary text (digipak and advertisement)?

The combination of my main product and my ancillary work blended in some places but I did want some individuality to separate it slightly. It occurred to me that any artist that brings out an album has elements that apply to other songs as well as a song that may have a music video. I wanted to keep that in mind for Poster also.  However there are still slight element from my music video despite being hard to spot.





 In these beginning captions you can see that my digipack on the left hand side kept with the colour scheme in the first verse (brown black and a light contrast) You can see this contrast is maintained throughout my digipack. I used the picture to furthest to the left and side in my CD section and used the opacity to make it fade into the brown background.
This was an outfit featured in both the video and digipack.

As you can see The Lamp-post shot
was reused to attracted attention and
familiarity from video to digipack.
It also works with the contrast of colours. Again the colours of the shirt and the tie stay within the overall colour scheme

The relation between these two shots are that we used the simple use of a white wall to bring more attention to the artist. I contradicted the colour scheme with the change to brighter colours. I thought the contrast would pose as a change visual and help the artist to stand out. to alert the contrast I also feature the front cover in the advert. I kept the same font to keep continuity in other areas. Here Lashmi is also being promoted as a featuring artist in the song and the best way to make her stand out is against a white wall in order to attract more visual attention.

I took two english artist and looked at their front cover scheme, Skepta and Jessie J.  This was my inspiration for mainting the colour scheme within clothing and contrasts. wretch 32 poster is something that caught my eye because apart from the effect on his hand (which i didnt know how to recreated) but it portrayed him very well. This is what I wanted to immitate in my own Poster