Illustration, is when the videos directly match that actions on the video.
The A Team by Ed Sheeran is a good example of where illustration has been used. The song tells about a girl who turns to prostitution to support her drug addiction, and we get the exacted same story from the music video.
Amplification is where the video introduces new meanings that do not contradict with the lyrics but add new layers of meaning.
Katy Perry's Firework, is an example of this. The video supports the message of the song of people basically inspiring themselves to cheer up! But brings in so many other connotations of what it could stand for.
Disjuncture is where there is little connection between the lyrics and video or where the video contradicts the lyrics.
Michael Jackson's Man in the Mirror is an example of this. The song is about self-realisation but the video is full of radical world events.
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