Summary of the main points of Vernali's theory.

Her main points of observation is how camerawork is filmed using edits such as wipes and jump cuts. This is done to grab an audiences attention. The usual rules of 'continuity' are broken. Master shots are frequently used to give the video a structure. The camera might move in time with the beat of the music.

Carol Vernallis

An example of her points could be a video such as- J-LO I'm into you

I feel this because she uses effects such as black and white at one point in the video and then color is put in again. This keeps the audience interested as its a change of seen. The locations are really random and exotic, one minute shes on a beach the next she on the pyramids. There are loads of jump cuts. This video keeps an audience interested and i though it was very effective.